Critical Objects Week 5: The Compraventa Jersey

Team:

  • Cara Neel

  • Veronica Alfaro

Prompts: Wearable device using amplification to produce excitement.

For third third assignment we were constraint to three different cards that defined our prompt and also we were asked to Create a Critical Object to start the conversation about a technology related subject. We decided to work with a dataset that I downloaded from my Facebook’s personal data request that I have done a month ago. The JSON file is called Advertisers who uploaded a contact list with your information and contained more than 80 brands/artists who have used my data to (probably) profit from it.

Understanding the data was very interesting because the list contained artists and brands that I have never hear about before, for example I visited “Elsewhere” a bar in Bushwick at the beginning of last semester, and as part of the elements in the JSON file there were a lot of Electronic music Artists that I have never heard before, who have performed in Elsewhere, so this made me question the way that this information is acquired and spread.

JSON File from Facebook

JSON File from Facebook

As part of our design concept we decided to use those data points as logos, since those brands somehow managed to use my personal information to make a profit out of it, we wanted to create a Critical Object that would expose those brands and the user would use their body as a mean of communication and display of those brands, and give them “free advertisement”. We used a (very Latin American) design concept. In my hometown (Grecia, Costa Rica) the soccer team is very small and the don’t have funding from the government, therefore they need to use a lot of brands in their uniforms in order to support themselves, they use their uniforms and their bodies as a way of advertisement and promote the brands with their consent, therefore we wanted to use this design concept for our Critical Object.

Design Concept, Grecia Soccer team, Costa Rica.

Design Concept, Grecia Soccer team, Costa Rica.

We started by collecting every logo from the JSON file list, some of them were easier to find, however some of them were more difficult, specially the ones corresponding to the artists who have performed in Elsewhere, these data entries were particularly of more interest for me because I know that I have never interacted with those brands/ artists before so I made sure I was able to collect and visualize all the brands in the list. The original idea was to print the logos in Transfer paper and be able to iron them into a T-shirt, it was not possible to achieve this aesthetic due to lack of that technology in NYC (it took us some time to research about places who would do the transfer of more than 80 logos in a short period of time) therefore we decided to print the logos and laminate them, then put them into a sports Jersey to display our concept.

Searching logos

Searching logos

The last part of our concept was to create a QR code that the user can scan from the Jersey and it would display information about myself and social media links that people could access. We used some kind of sarcastic speech in order to start the conversation about the critique that we intended to make.

“Buy or sell Veronica’s information” Join all this vendors who have found a way to make a profit off of Veronica’s social media profiles!

We also incorporated some descriptions for each social media link, for example Facebook would say: Look at her photos from high school, Instagram would say: Look at her curated photos, and LinkedIn would say: Let’s get that employment history!

QR code scan

QR code scan

Social media links with descriptions

Social media links with descriptions

The final design is “The Compraventa Jersey”, we decided to use a word in spanish “Compraventa” that means buy or sell, that matched our visual inspiration from Latin America and also communicated the end goal of the Object. The Jersey is a way to communicate and critique the fact that we as Facebook users agree on their Terms and Conditions, probably without knowing that all of this Vendors are making a profit out of our choice to join Facebook, and at the same time, we somehow know that this is a “free service” that is being supported by advertisement, therefore it is our choice to willingly provide our information and expose ourselves. The Critical Object uses amplification in the fact that we are augmenting the brand exposure in our bodies and it generates excitement when the user scan the QR code and is able to access all my personal information.

Front Design
Back Design
IMG_0574.JPG
IMG_0565.JPG

The video shows how the user will scan the QR code and retrieve my personal information with their phones.